Two guys with a passion for small businesses wanted to build a tool to help revive small business America. According to a study, 1 in 3 businesses fail within the first year due to fraud, misallocation of funds, and not collecting on time.
The Unleash team approached IOXD to take the lead on UX, branding, and Product Ideation. We ended up doing much more and essentially became part of the core team. We did their branding, web app, iPhone app, storyboarding for a few videos, conducted user research, assisted with marketing and social media.
ios clickable prototype